Wish商户官网原文详情：

HowtotagauthenticbrandedproductswithbrandnamesfromtheBrandDirectory？

Tohelpmerchantsbettermarketandselltheirauthenticbrandedproducts,WishrequiresmerchantswhosellauthenticbrandeditemsonWishtotageachsuchlistingwithabrandnamefromadirectoryofknownbrands(theBrandDirectory),accessibleviaProducts>BrandedProducts>BrandDirectoryontheMerchantDashboard:

Withthenewtagassociatedwitheachauthenticbrandeditem,Wishmerchantscanbetterfacilitatethemarketingoftheirbrandedproducts,leadingtomorepotentialimpressionsandsales.Inaddition,suchtaggingsystemhelpsWishbetterenforceitsMerchantPoliciesrelatedtocounterfeitproducts,fosteringahealthiermarketplaceforallmerchantsandcustomersaroundtheglobe.

ThisarticlewalksmerchantsthroughhowtotagtheirauthenticbrandeditemsonWish.

Howtotagauthenticbrandeditems？

Manually

Merchantsareabletomanuallytageachexistingornewproductthatisanauthenticbrandeditem.

Whentaggingexistingproducts,firstnavigatetoProducts>UpdateExistingProducts>ManualontheMerchantDashboard:

Onthepagethatfollows,locatetheproductinquestion,andselect“EditListing”inthe“Actions” downmenu:

Merchantswillbeabletotagtheproductwithabrandnameinthe“ProductBrandName”field downmenuunderthe“OptionalInformation”p,asshownbelow:

Similarlyfornewproducts,firstnavigatetoProducts>AddNewProducts>Manual:

Onthepagethatfollows,merchantsareabletotagtheproductwithabrandinthe“ProductBrand”fieldfroma downmenu,asshownbelow:

ViaCSV

WheneditingoraddingproductsviaCSV,merchantswillbeabletoprovidethe“ProductBrand”byinputtingabrand’sProductBrandIDinthe“RequestedProductBrandID”columnintheCSVfile.

TheProductBrandIDcanbecopieddirectlyintheBrandDirectorypage(asshownbelow),andpastedintheCSVfilehere:

ViaAPI:

MerchantsareabletotagtheirauthenticbrandeditemsviaAPIaswell,specifically:

GetalistofavailablebrandsonWishthatcanbeusedtotagproducts

Anewparameter`requested_product_brand_id`isnowaddedto“CreateaProduct”and“UpdateaProduct”APIrequestsformerchantstotagtheProductBrandIDforeachauthenticbrandeditem.

Thecorrespondingparameters`requested_product_brand_id`,`product_brand_name`,`product_brand_status`arenowaddedtothe“CreateaProduct”,“RetrieveaProduct”,and“ListallProducts”responses.

`product_brand_name`istheProductBrandNamecorrespondingtotheProductBrandIDprovidedvia`requested_product_brand_id`;

`product_brand_status`isthereviewstatusofthetaggingaction:Pending(currentlyunderreview),Rejected(taggingnotsuccessful),andComplete(taggingapprovedandsuccessful);

Theexistingparameter`brand`hasbeendeprecated(notethatrequestsinvolvingthisdeprecatedparameterwillnotfailinthenearfuture).

PleasevisitthisAPIDocumentationtolearnmore.

Aftertaggingbrandedproducts,merchants’actionwillbereviewedbyWish,andtheassociatedbrandtagaddedbymerchantswilleitherbeapprovedorrejectedafterthereviewprocess,whichtypicallytakes1-3businessdays.Thereviewstatuswillbevisibletomerchantsinthe“EditProduct”popupmodal“ProductBrandStatus”rowonMerchantDashboard:

The“ProductBrandStatus”couldbe:

Pending:taggingcurrentlyunderreview

Rejected:taggingnotsuccessful

Complete:taggingapprovedandsuccessful

ToviewallproductsandtheirProductBrandStatusinbulk,merchantsmayalsoexporttheirproductsinViewAllProductspageandreviewtheProductBrandStatuscolumninthedownloadedspreadsheet:

Lastly,asnotedabovein“ViaAPI”,the“ProductBrandStatus”willalsobecommunicatedtomerchantsviathe`product_brand_status`parameter,whichisnowaddedtothe“CreateaProduct”,“RetrieveaProduct”,and“ListallProducts”responses.

IfthetaggingisapprovedbyWish,yourproductswillbeeligibletobeshowninthe“Brands”tabontheWishapporwish.comwithimprovedvisibilityamongWishcustomerslookingtopurchaseauthenticbrandeditems:

Inaddition,selectmerchantswhouseProductBoostmaycreatecampaignsforauthenticbrandedproductstogainadditionalexposureviaBrandBoost.

Specifically,whentheseselectmerchantscreateProductBoostcampaignsfortheirauthenticbrandedproductsthathavebeenproperlytaggedandapprovedbyWish,theseproductswillbeautomaticallyincludedinBrandBoost,aninitiativewithinProductBoostthatspecificallyoptimizesimpressionsforauthenticbrandedproducts.BrandBoostaimsatallocatingimpressionsinordertosurfaceyourauthenticbrandedproductstotheusersmostlikelytoengagewithand/orbuythem.

MerchantsmaylearnmoreaboutcreatingProductBoostcampaignsbyvisitingthisFAQarticle.

PleasenotethatBrandBoostiscurrentlyonlyavailabletoselectmerchants.Wewillnotifymerchantswhenitismorewidelyaccessibletomoreorallmerchantsinthefuture.

FrequentlyAskedQuestions

1.WhathappensifIforgettotagaproductwiththecorrectbrandname？

Ifmerchantsforgettotaganauthenticbrandeditem,thecorrespondingproductmaynotbefeaturedinthe“Brands”or“Outlet”tabontheWishapporwish.com;asaresult,theproductmaynotreceivetheincreasedexposureandpotentialboostinimpressionsand/orsales.

Inaddition,thelistingmayberemovedifitissuspectedtobeacounterfeitproduct.

ItisthereforecrucialandrequiredtopromptlytagallauthenticbrandeditemswiththecorrectbrandnamesfromtheBrandDirectory.Onceagain,correctlyandpromptlytaggingeachbrandedproductcanhelpmerchantsbetterfacilitatethemarketingoftheirbrandeditems,leadingtomorepotentialimpressionsandsalesonWish.

2.CanItagaproductwitharelatedbrand？Forexample,canItaganiPhonecasewiththebrandname“Apple”？

No.Merchantsshouldnottagaproductwitharelatedbrandname.Thebrandtagneedstobetheexactbrandoftheactualproduct.InthecaseoftheiPhonecase,unlesstheproductitselfismanufacturedbyApple,merchantsshouldNOTtagtheproductwith“Apple”asthebrandname.

3.AnychangestotheexistingBrandAuthorizationsprocess？

No.TheexistingprocessofaddingBrandAuthorizationsremainsunchangedandoptional.However,brandtaggingforauthenticbrandeditemsisrequired.

4.CanIsuggestanewbrandnametobeaddedtotheBrandDirectory？

YoucanlearnhowtosuggestnewbrandstobeaddedtotheBrandDirectoryinthisFAQhere.

特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。