亚马逊请求评论怎么操作?附请求评论模板-ESG跨境

亚马逊评论对于产品的排名和转化起着非常大的影响力，据数据反馈72% 购物者在购买前都会去阅读他们正在查看的产品的评论，因此正面的亚马逊评论会让你获得更多的订单。

如何获得更多评论?我们一起来了解下亚马逊请求评论功能

一、亚马逊请求评论功能

亚马逊【Request a Review】(请求评论)按钮，卖家使用此功能在订单商品送达日期后的 5 至 30 天内请求买家提供评论，每个订单可发送一次请求。

亚马逊官方释义：

1、如果您想请求买家对特定订单提供评论，我们建议您使用【订单详情】页面上的【请求评论】功能，而不是通过电子邮件或买家与卖家消息服务联系买家。

2、您使用上述功能请求评论时，我们会在一封电子邮件中同时请求买家对订单提供商品评论和卖家反馈。这些请求使用标准话术，且会自动翻译为买家的首选语言。

使用方法

在亚马逊后台打开订单详情页，点击右上角的【请求评论】按钮。

【请求评论】按钮，每个订单仅可使用一次，且只能在订单送达日期后 5 至 30 天内使用。如果卖家不止一次尝试提交审核请求，或者对超出该 5-30 天范围的订单使用该功能 , 系统将为卖家显示错误 , 不允许该请求。

二、亚马逊请求评论模板：

1、个性化的产品评论请求模板

这个亚马逊产品评论请求电子邮件模板允许你通过添加你的公司logo、使用自定义变量和设置筛选条件以将你的消息定位到特定 SKU 或 ISIN，来根据你的品牌定制你的消息。

你可以选择调整发送设置并选择何时发送审核请求，从立即开始，最多 30 天。

这边建议你在产品交付 2 天后发送电子邮件。请参阅下面的模板，并随时对其进行自定义以符合你品牌的调性。

邮件主题：

Did Your [[product-name]] Arrive?

Hello there,

We see that your order was delivered. This is a courtesy follow-up to ensure your [[product-name]] is everything you hoped it would be!

We appreciate your business and want to make certain you are 100% satisfied. Please reply to this email if you:

– Have general questions about your product.

– Need help with **using/operating** your product.

Please contact Amazon via the Amazon website if:

– Your order has not arrived (Amazon handles shipping for us).

– Your package arrived damaged.

Customers value reviews written by other customers who purchased this product. We would appreciate it if you wrote a review that reflects your experience with [[product-name]]. You can follow the steps outlined [[product-review-link: on this page]] to submit your review.

Enjoy!

**Signature**

2、亚马逊的“请求评论”自动化模板

此产品请求模板应用了亚马逊的品牌，并且绝对符合 TOS。

亚马逊 FBA 卖家可以使用此模板向已购客户请求产品评论，从而提升他们在亚马逊 SERP 中的位置。

这封电子邮件建议在交货日期后的 4 到 30 天内发送。

这个电子邮件模板有什么好处?

①它通过可点击的星星吸引用户的注意力，增加了客户留下正面评价的可能性;

②删除未订阅的买家，以免不必要地惹恼他们;

3、亚马逊产品评论请求模板+附件/奖励内容

此产品评论请求电子邮件模板允许你使用奖励内容(例如电子书、PDF 或任何相关主题的权威指南)来吸引你的亚马逊买家。

建议你可以在商品发货、交付或退回后立即与你的买家联系。

提示：请记住让你的奖励内容保持最新。

邮件主题

Your **Ebook/Instruction Guide/Recipe Book/Etc.** is Attached For [[product-name]]

Hello there,

As mentioned on our Amazon sales page, your **Brand Name** purchase includes a **type of attachment such as ebook, instruction guide/etc.**. We have that for you here. Simply click to download and save it to your computer or other device.

Inside, you’ll find:

**List 2 or 3 things that are included in the attachment such as “3 important steps to take before you use your new [[product-name]].”**

Once you read through the attachment, please feel free to reply to this email if you have questions or need assistance with your product.

**Signature**

P.S. If you have 2 or 3 minutes today, please leave a review that reflects your experience with [[product-name]]. You can follow the steps outlined [[product-review-link: on this page]] to

submit your review.

4、以产品信息为特色的产品评论请求模板

此亚马逊产品评论请求模板将允许你发送有关你销售的产品的说明和其他使用提示。

它将帮助你创造更好的用户体验、建立信任并让客户更有可能留下来。

建议只有在交货时间少于 X 天时，你才发送通知，或者在产品发货或退回后立即发送消息。

可以选择按 SKU、履行渠道、价格和其他标准筛选。这一切都有助于使电子邮件更具针对性和个性化。

邮件主题：

Helpful information about your new [[product-name]]

Hello there,

Thanks for your recent order.

Before you use your new [[product-name]] for the first time, take just a moment to read these **instructions/safety guidelines/usage tips/helpful hints/etc.** They will help ensure you have the best experience possible.

**INSERT INFORMATION YOUR CUSTOMERS NEED TO KNOW RIGHT AWAY BEFORE USING THE PRODUCT.**

**This might be clarification on issues many customers get confused about, feature use tips, etc.

Examples include:

Be sure to wash your new water bottle in hot water and rinse it thoroughly before drinking from it to eliminate the plastic taste.

The brackets on your car storage bag may not line up with your headrest posts. This is not a defect. Simply turn the brackets until they align with your headrest.**

Once you follow these simple steps, you’ll be able to use your [[product-name]] and all its features to the fullest.

Have questions? Simply reply to this email and we’ll respond quickly with the answers you need.

Enjoy!

**Signature**

P.S. We would appreciate it if you wrote a review that reflects your experience with [[product-name]]. You can follow the steps outlined [[product-review-link: on this page]] to submit your review

以上是亚马逊请求评论的介绍，希望能帮助到各位卖家！

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。